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Marketing’s NeXt Connect…The Business of Social Media
Wednesday, October 13
11:15 A.M. - 12:15 P.M.
Social media’s business side has been a puzzle to many–“how do we monetize its worth” is one of the hottest topics of the day. From Jet Blue and Pepsi to Dell and the NBA, it seems like everyone has some kind of social presence. This incredible line-up of panelists featuring global experts and social media royalty will bring DMA2010 to a close with a session designed to have you running back to your office to implement strategies that will impact your business. Just remember to tweet about the results.
Moderator:
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Suzanne Vranica, Advertising Columnist, The Wall Street Journal
Suzanne Vranica is the advertising and marketing columnist for The Wall Street Journal, which is published by Dow Jones & Company. Along with leading the Journal's advertising coverage, Ms. Vranica makes frequent appearances on media outlets such as CNBC, ESPN, CNN and local news outlets to discuss advertising and marketing topics. |
Panelists:
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Jack Dorsey, co-Founder, Twitter
Dorsey is an American software architect and businessperson best known as the creator of Twitter. BusinessWeek called him one of technology's "best and brightest,” while MIT's Technology Review named him in the TR35, an outstanding innovator under the age of 35. Dorsey has described the commercial use of Twitter and its API as two things that could lead to paid features. His three guiding principles, which are shared by the whole company and through its culture, are simplicity, constraint and craftsmanship.
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Jeff Hayzlett, Former CMO, Eastman Kodak, author of The Mirror Test
Jeffrey Hayzlett has been called a lot of things, most of them good. He is known as the "Celebrity CMO" for his work at Kodak, because his countless media appearances and social media skills have made him one of the top C-level executive Twitterers in the world. Jeff is also cowboy -- literally: A South Dakota native who always wears cowboy boots and still has a little house on the prairie. A much sought-after speaker, Jeff was named "Business to Business Marketer of the Year" by B2B Magazine in 2009 and has received numerous business awards and honors.
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Gary Vaynerchuk, author, New York Times best seller, CRUSH IT
Gary Vaynerchuk is an online marketing trailblazer and entrepreneur whose dual identity as both business guru and wine guy has led to him becoming known as the "Social Media Sommelier." In CRUSH IT! Why NOW Is the Time to Cash In On Your Passion (HarperStudio) he shares with business owners how they can boost sales using the internet to turn their passions into flourishing, monetized businesses. Vaynerchuk is the youngest winner of Marketwatch's Business Award at age 27. He was also named one of the "Silicon Alley 100" by the Silicon Alley Insider and one of the "101 Most Influential People in New Jersey" by the New Jersey Monthly. He is an icon in his industry.
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Marian Salzmann, President, EURO RSCG Worldwide PR North America
Marian Salzman is President of Euro RSCG Worldwide PR, North America. She was named one of the world’s top five trendspotters, and is best known for launching metrosexual mania in 2003. Salzman is author or co-author of 15 books, including Next Now and The Future of Men, and she currently blogs on the Huffington Post, for the World Future Society, and at eurorscgpr.com and eurorscgsocial.com. She sits on the Agency Management Committee of the Council of Public Relations Firms, is an advisor to the Berlin School of Creative Leadership’s M.B.A. program, and is a member of the mentoring board of Brown University’s Women in Business.
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